Website content can make or break a website…

Without good content, a website will not rank well on any search engine and therefore, not be successful (at least in organic searches).

Your website content is the first chance you have to communicate with visitors to your website, so you had better make it good. If you can't write to save your life, then hire a ghostwriter at Elance.com who can.

Just be sure that you hire someone who is qualified for the job. Often people try to save a few bucks and choose a writer who lives overseas. The last thing you want to do is put someone in charge of content creation for your website if they are not fluent in English.

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Many webmasters overlook the marketing power that opt-in email lists can deliver. The reality is these lists can become very strong tools if they are used correctly. Unfortunately, many site owners either don't use them or they don't leverage them to be all they can be.

Opt-in email lists are beautiful creations because they put the power of active communication in a webmaster's hands. Rather than having to rely solely on incoming traffic to get a message out, those who cultivate email lists have the ability to contact readers, clients and potential clients.

Since personal information is captured with visitors consent, thus the "opt-in" part of the equation, visitors expect some form of contact to come in the future. The marketing potential that goes along with a well established and used opt-in list is almost endless. Considering this, it's a good idea to use these lists to one's advantage and to start creating them if they haven't been used in the past.

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Increasing sales or ad revenue is often one of the biggest concerns of a website owner. There are all sorts of ways to make this happen for virtually any website. One relatively unconventional, but logical way to do this is by tapping into the power of long tail keywords.

Chris Anderson's article in Wired Magazine about the benefits of tapping into niche markets over selling popular products gave birth to the idea for long tail keywords. Anderson proposed that it makes more sense to operate in a market with a targeted niche and less competition than to compete on the popular front where competition is high. Anderson's theory has been put to work on the Internet rather effectively.

Anyone who uses Internet search engines very likely already understands what long tail keywords are. These are nothing more than the phrases that people type into search engines to find sites that are more targeted to their needs. Rather than searching for something general, the searcher enters a longer 3 or more word keyword phrase into the search engine.

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One of the most powerful techniques for driving traffic to any website is Pay Per Click (PPC). Top of the food chain for PPC traffic is Google AdWords. You can literally start receiving traffic within 15 minutes after setting up your campaign. With PPC, your ad can be displayed on search engines, content network websites and online advertising networks, which provide tons of targeted traffic.

In order to succeed in PPC advertising, you must learn how it all works and how your online business can benefit. PPC is really just keyword bidding for search engine placement. A money-making PPC campaign involves planning and a little bit of research. To beat your competition, implement the following 7 steps:

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